The 2016 PEPSI FootballL Roster introduces Blue Card to the Global Game
#BLUECARD-- Continuing its longstanding history of sustaining football enthusiasm worldwide, Pepsi revealed its 2016 international roster of all-star gamers today. The Pepsi team, uniting awesome worldwide skill from top clubs, will stimulate excitement throughout the year with a new incorporated global project, the Pepsi Blue Card (#BlueCard).
The Pepsi lineup of super stars includes Argentinian striker Sergio Agero (Manchester City), Colombian phenom James Rodrguez (Real Madrid), Belgian team captain Vincent Kompany (Manchester City), Chilean leading scorer Alexis Snchez (Arsenal) and Spanish goalkeeper terrific David de Gea (Manchester United).
The 2016 international Pepsi football group will be included in a variety of incorporated project aspects, anchored by a worldwide tv commercial launched today. Bringing to life the Pepsi Blue Card, an unsuspecting pair of delivery motorists get the surprise of a lifetime as a pick-up game with members of the Pepsi team breaks out in the most unforeseen fashion.
"With the intro of The Pepsi Blue Card, the iconic brand will bring football enjoyment, experiences and unanticipated minutes of fun right to fans in the area," stated Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. "Pepsi has a long standing relationship with football internationally and in the MENA region. This is the perfect kick start to the amazing year ahead for the brand.".
The incorporated effort includes a complementary app offered for free download on the Apple App and Google Play shops soon. Fans can keep an eye out for unforeseen and surprise fan engagement activities, amazing competitors, exclusive football merchandise such as cheering kits, football special Pepsi packaging, digital and social material, out of home and point of sale rolling out in the MENA area throughout the year.
The 2016 program develops off an exciting win: PepsiCo's flagship brands Pepsi, Lay's and Gatorade have actually joined forces with the prominent European club football competition, the UEFA Champions League, as an official sponsor. The UEFA Champions League Final is the world's most viewed yearly sporting event. The 2015 last was aired in more than 200 nations, reaching an estimated 400 million audiences, with an expected average live match viewership of 180 million.
