As gold prices climb to multi-week highs, many UAE consumers are shifting towards gold coins and bars as a more cost-effective and investment-focused option. Unlike jewellery, bullion purchases avoid making charges and design premiums, making them attractive for long-term savings and as a hedge against economic uncertainty. Jewellers say shoppers are becoming more value-conscious, with many balancing purchases by buying lightweight jewellery for special occasions while investing in certified gold coins or bars. This trend reflects changing buying behaviour rather than declining interest in gold.
What are your views? Do you think investing in gold coins and bars is a smarter choice than buying gold jewellery when prices are high?
