Beauty enthusiasts, brands, and professionals are set to converge at the Coca-Cola Arena in Dubai from November 6-8 for SEPHORiA, Sephora’s biggest showcase of the year. This exciting event marks the first time SEPHORiA is being held in Dubai, promising an unforgettable experience for beauty newcomers and seasoned pros alike. With a vibrant atmosphere filled with top-tier skincare, hair care, fragrance, and makeup brands, attendees can look forward to a weekend of exploration, education, and engagement.

Event Highlights

SEPHORiA will transform the Coca-Cola Arena into a funhouse-inspired space where visitors can immerse themselves in the latest beauty trends and products. Attendees will have the opportunity to:

Engage with Leading Brands: Explore a wide array of beauty products from top skincare, hair care, and makeup brands, ensuring there’s something for everyone.

Learn from Experts: Participate in masterclasses led by industry professionals, where attendees can gain insights and tips from beauty experts to enhance their personal routines.

Meet Beauty Icons: Connect with beloved beauty influencers and icons, providing a unique chance to engage with personalities who shape the beauty landscape.

Experience Interactive Activations: Enjoy immersive brand activations that offer hands-on experiences, allowing guests to test products and discover new favorites.

Ticket Information

To ensure everyone can partake in this exciting event, SEPHORiA offers various ticket categories:

General Admission: AED 250

VIP Day Package: AED 500

VIP Platinum: AED 600

Tickets can be purchased in advance, and with a limited capacity, early booking is encouraged to secure a spot at this premier beauty event.

Join Sephora's SEPHORiA at Coca-Cola Arena from November 6-8 for an unforgettable beauty experience