Modesh and Dana at ROXY Cinemas

Art/Theatre

Modesh and Dana at ROXY Cinemas

As part of Dubai Summer Surprises (DSS) 2025, ROXY Cinemas is buzzing with excitement as fan-favorite mascots Modesh and Dana take over the movie-going experience, offering visitors an action-packed calendar filled with prizes, surprises, and interactive fun throughout July. From hidden giveaways to creative passport adventures and family-friendly activities, ROXY Cinemas is inviting guests of all ages to take part in a month-long cinematic celebration. Hidden Surprises Await Moviegoers Every movie ticket could be a winning one this DSS. Lucky Seat vouchers have been placed under select seats across all ROXY Cinemas in Dubai, redeemable for exclusive perks—from snacks to citywide attraction passes. Visitors are encouraged to check beneath their seats for a chance to win. Modesh & Dana Movie Passport Adventure Kids will receive a special Modesh & Dana Summer Passport with every visit. After watching 3–5 movies in July and collecting themed stamps, young guests can redeem the booklet for exciting rewards, such as branded merchandise, tasty treats, and drinks. Spot, Snap & Win The fun continues with the "Spot the Sticker" challenge. Guests who find Modesh and Dana stickers in unexpected cinema locations—like elevators or under tables—can snap a picture and present it at the counter to receive exclusive prizes. Weekend Spin-the-Wheel Fun Families buying four or more tickets on weekends can spin a Modesh and Dana-themed prize wheel and win everything from snacks and vouchers to surprise gifts, making weekend cinema outings even more thrilling. Special Movie Tie-Ins 10–31 July: Take pictures with cutouts of Modesh, Dana, and characters from the new Superman movie. 24–31 July: Catch a special Modesh and Dana animation celebrating the launch of The Fantastic Four: First Steps. More Adventures Beyond the Screen 3–31 July: Visit T-REX Adventure Cafe at Riverland, where Modesh and Dana star in a Jurassic World: Rebirth short film at Dubai Hills Mall. 17–31 July: Spot Modesh, Dana, and the Smurfs mascots across Dubai as they surprise fans with voucher giveaways. What’s On – Event Schedule 3–31 July: T-REX Adventure Cafe & Jurassic short film screening 4–31 July: Sticker hunt, Lucky Seat giveaways, Movie Passport stamp challenge, Weekend prize wheel 10–31 July: Superman photo zones 17–31 July: Smurfs meet-and-greet + surprise giveaways 24–31 July: Fantastic Four animation screening featuring Modesh and Dana With a wide array of interactive activities and blockbuster screenings, ROXY Cinemas is one of the top destinations for families looking to cool off and enjoy DSS 2025 in true Dubai style.