McDonald’s UAE Launches Exclusive Children's Book Collection for Ramadan, Supporting Red Crescent Medical Center
McDonald’s UAE has introduced a special collection of three children’s books for Ramadan, written by renowned Emirati author Hamda Faraj and illustrated by Emirati artist Aisha Khalid. The initiative aims to support the Red Crescent Medical Center, with 100% of the proceeds from book sales going directly to the center.
The books, available exclusively at all McDonald’s UAE restaurants and on the McDonald’s app for AED 5 per book, combine storytelling with philanthropy. Each purchase contributes to providing free healthcare services to those in need, reinforcing the spirit of giving during the Holy Month.
Commitment to Humanitarian Efforts
McDonald’s UAE has partnered with Emirates Red Crescent for over seven years, raising more than AED 4.5 million to support humanitarian projects. Last year’s Ramadan campaign alone generated over AED 300,000 for the Red Crescent Medical Center, the UAE’s only medical facility offering free healthcare services.
Beyond Ramadan, McDonald’s UAE continues its support through year-round donations via self-ordering kiosks and a Rewards Points donation feature on its app, allowing customers to contribute throughout the year.
Encouraging Young Minds Through Storytelling
The newly released book collection includes three engaging stories, taking young readers on imaginative adventures across the UAE—from an exciting fishing trip to a palm farm exploration and a thrilling treasure hunt. These books not only entertain but also instill values of curiosity, kindness, and generosity in children.
Strengthening a Meaningful Partnership
Dr. Mohammad Salim Al Junaibi, Manager of the Red Crescent Medical Center, expressed his appreciation for the initiative:
"We are honored to join forces with McDonald’s UAE again for this Ramadan campaign. This initiative enriches young minds through reading while reinforcing our commitment to humanitarian support. Every book purchased helps extend crucial aid to communities in need, making a real difference at the Red Crescent Medical Center."
Established in 2008 by Emirates Red Crescent, the Red Crescent Medical Center provides free healthcare services across 18+ departments, including general surgery, pediatrics, internal medicine, and radiology.
Walid Fakih, CEO of McDonald’s UAE, highlighted the brand’s dedication to community support:
"Stories have the power to inspire and connect. Through our valued partnership with Emirates Red Crescent and collaboration with Emirati talent, we are taking another step toward supporting those who need it most. As a local business deeply rooted in the UAE for over three decades, we remain committed to making a positive impact on the community."
The books are now available at all McDonald’s UAE outlets and via the McDonald’s app, offering an opportunity for customers to give back while enjoying the joy of reading.
