Kishores revolutionizing take on Entrepreneurship

Kishore is a man of exceptional talent and unwavering dedication. He is the brilliant brain behind the region’s first ROI based digital agency.

A prolific writer with sound knowledge of the digital world and entrepreneurship especially, a total of 17,580 members follow him on LinkedIn to read his interesting pieces of writing. With the number of his articles going up as high as 71, his standards seem to be ascending to greater heights.

“Return on investment (ROI) is an important part of digital marketing and it tells you whether you’re getting your money’s worth from your digital campaigns. The most instinctive way to measure digital ROI is to track metrics that tie directly to revenue and profit,” says Kishore.

Background

Kishore started his career back in 2001, as a Copywriter at M&C Saatchi, Dubai; where he extensively worked on creating advertising concepts and mind-cracking copy for multinational clients like Sony, Samsung, Al Rawabi, Mashreq Bank and DTCM.

Later, Kishore worked with Eureka, HSBC Bank and WSI, before starting Seo Souq.

Kishore was always in for something new. After years of working with different companies and diverse personalities, Kishore had accumulated excessive knowledge about the market. This triggered a plan in his mind and he decided to go the whole nine yards for it.

After enough contemplations and debates, drawing out clear conclusions, Kishore came up with a radical idea that transcended the contemporary norms, thereby carving a niche for itself. And Seo Souq was born in 2016.

When asked what makes Seo Souq stand out, Kishore is enthusiastic to explain, “After several years of working with different agencies, I realized that most digital agencies are similar in structure and offer. I wanted to start a digital agency that did things differently. So, we created the World’s first SEO Agency to guarantee 700% ROI.”

The market has eagerly lapped up the concept and Seo Souq has witnessed a fast intake of clients as compared to many other agencies that offer traditional digital advertising. The company has grown so fast that US-based Media House, Clutch has awarded Seo Souq with the ‘Fastest Growing SEO Company in the World’ title.

If you are wondering why Kishore chose SEO out of the many digital services, he has an answer even before you ask him, “Many brands are obsessed with Social media and Influencer Marketing, but these are properties that are not fully in your brand’s control.

Your Facebook page doesn’t actually belong to you, it belongs to Facebook. The same goes for your Instagram page and YouTube Channel. These are properties that belong to the owners of those Social Media Channels.

But this is not the case with your website - it is your property. No one can take away your website and the visitors who come here seeking your products and services for years to come. This is where SEO plays a significant role in long term marketing.”

Rules of Entrepreneurship

Well-versed in the lessons of entrepreneurship, Kishore goes on to speak about entrepreneurship, that many startup owners will find useful.

“Surveys have shown that only a small percentage of companies that start up, eventually become successful. The common trait in all companies that succeed is that they have figured out their customer acquisition cost and managed to keep it well below the net margins per customer.

Many successful entrepreneurs cite hard work and good customer service as the backbone of their successful enterprises. While all of these are important, the key factor that no one talks about is the cost of acquiring a customer and how to keep it well below the net gains. If an entrepreneur can figure that out, they are ahead of their game”, explains Kishore.

Probability of Success

Many startup owners who approach entrepreneurs like Kishore are surprised to find that if they don’t have a chart to track the probability of success based on concrete metrics like customer acquisition cost and scaling possibilities, they are left to chance to fend their dream.

The new breed of entrepreneurs like Kishore are metric driven and are betting on data to create enterprises of the future that will inspire upcoming entrepreneurs.

Companies like Seo Souq are just the beginning and it is only a matter of time before more entrepreneurs join this model and create data-driven unicorns in the region. Family

A small happy family of 4 members, Kishore is married to Suvarna. His two young boys are studying in Our Own English School in grade 12 and grade 5 respectively. Kishore hails from the same hometown as that of the very famous Yusuf Ali – Naatiya.