Jumeirah Group Aims to Double Global Portfolio by 2030, CEO Confirms
Dubai’s luxury hospitality leader, Jumeirah Group, is on course to double its brand portfolio to 62 properties by 2030, according to CEO Thomas B. Meier. The expansion aligns with the group’s sustainable growth strategy across key regional and international markets, with particular focus on Europe and the Americas.
Currently, the group manages 31 properties in 13 countries, including 15 in the UAE and 16 overseas, with a workforce exceeding 11,000 employees.
“Our ambition is to grow sustainably. We are actively pursuing owner and operator agreements in major gateway cities and resort destinations,” said Meier.
In 2024, the group made its debut in Africa with Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa. The momentum continued in 2025 with the opening of Jumeirah Marsa Al Arab in Dubai.
Jumeirah Group also unveiled three upcoming properties in Dubai:
-
Jumeirah Asora Bay
-
A hotel and residences in La Mer South
-
Jumeirah Residences Emirates Towers
In Europe, Jumeirah is expanding its footprint with the renovation of Jumeirah Le Richemond Geneva, adding to its presence in Spain, Italy, and the UK. In the Middle East, it plans to open Jumeirah The Red Sea on Shura Island, Saudi Arabia, featuring signature offerings like SAL, Kayto, and Talise Spa.
The hospitality sector has seen a surge in growth following the pandemic, with Dubai welcoming 18.72 million overnight visitors in 2024, a 9% increase from the previous year. This rebound has significantly boosted occupancy rates and F&B performance across the group’s properties.
“Iconic destinations like Jumeirah Burj Al Arab continue to attract global interest. At the same time, domestic tourism through staycations contributes meaningfully to our occupancy and revenue,” Meier noted.
He emphasized a rising preference among travellers for personal, purposeful, and culturally immersive experiences, with growing demand for wellness-focused stays that support both physical and mental wellbeing.
