How to use Social Media to Promote your small business? Here are 6 tips.
Social media has become an essential part of our day-to-day lives. Enterprises of all size and shapes have begun getting the most of available mediums. Now we will try to analyse tips on social media for small businesses.
Many small businesses are eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth. There are many theories and strategies on how to effectively use social media for established brands, but the topic of social media for small businesses is seldom addressed.
Here are 6 Tips to effectively use Social Media for your business.
Define your Target Audience
The first and most important part that small enterprises must focus on is to determine their target audience. This encourages small businesses to plan their social media plan respectively.
The target audience should be determined based on age group, sex, location, users' online behaviours, their likes, interests, and inclinations. For niche goods, business owners can also target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very critical role in the result of the results. E.g.: a neighbourhood shop selling footwear should not target users with interest in entertainment. The shop definitely won't get the desired results.
Set achievable goals
Overnight success is a myth. Small enterprises need to understand this essential fact. Usually, when a new business begins selling on social media, there is obvious excitement is achieving more than set targeted sales. Businesses need to set goals which are upwards and forward.
To accomplish large goals, small enterprises start refreshing social feed with many updates in a smaller duration. That leads to user's disinterest in the goods/service.
The set goals should be in sync with the brand's core capabilities and expertise. E.g.: if a company is into selling shoes, they shouldn't set a goal to repair maximum shoes in their area.
Choose the right medium
By now everyone knows, social media is for free. Paid campaigns can be managed at a comparatively low cost as correlated to traditional mediums. It is in the scenario, that we usually see small businesses springing the bandwagon and building profiles on all the available platforms.
Creating social profile doesn't hamper brand image, but aggressively developing a brand on wrong platforms can lead to brand losing its potential customers.
Hence it is fit for SME's to first recognise the appropriate platform through which they can maximize their business. E.g.: If a shoe selling brand tries to aggressively sell on LinkedIn, they won't get a plausible response as compared to promotions on Facebook/Instagram.
Promote your core product/services
Since every business is taking in the social media flow, they want to promote their core goods/services. These days, we recognise a lot of businesses advertising their services as well as advancing peripheral products/services, which revolves around their core product/services.
Most of the times, this SME's doesn't have abilities to fulfil a requirement, which can lead to a poor word of mouth for their business on social media stands. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.
Create quality content
Now that we have covered the topics of identifying the target audience, establishing achievable goals, taking the right medium and developing the right product/services let us now take a look at the kind of content a business must develop on their social pages.
A business must continually focus on producing great quality content rather than not-good quantity content. Even if the business renews their page once in a day as long as it is related to their business, advocates about its core products carry across a clear message that is regarded as good quality content.
Antagonistically, if a business posts many updates which aren't even related to the business's products and services leads to users considering the business as fake/spam. Also, new businesses should refrain from helping other businesses on their social platforms initially.
Analyze and Re-strategize
There can be many situations where a singular campaign/promotion might not work for a business. That doesn't suggest that the promotion is wrong or the product/service is not of quality.
Analyzing the campaign is as significant as producing the goal. This supports the business to form their future strategies in more efficient ways. At the end of every campaign, brands must record the learning's from that campaign and identify if the content/idea was recognised by their fans or not. This helps businesses to skip the non-performing updates from coming information.